B.TECH, Egypt’s leading integrated omnichannel retailer and consumer finance platform, has unveiled a new partnership with Coldwell Banker Egypt, a pioneering real estate investment and marketing company. According to the agreement, B.TECH becomes a strategic partner in Coldwell Banker Star Club, a program that delivers unparalleled benefits to Coldwell Banker Egypt’s customers. The partnership is another building block in B.TECH’s strategy to strengthen the relationship between home electronics retail and real estate sectors in Egypt by providing the club members with integrated unit furnishing solutions and exclusive discounts on a wide variety of B.TECH products.
The partnership agreement was signed by Mr. Mohamed Khattab, Executive Vice President of b_labs and Digital Commerce at B.TECH, and Mr. Karim Zein, CEO of Coldwell Banker Egypt. The signing ceremony was attended by a lineup of senior representatives from both parties including Mr. Mohamed Abdel Hamid, Head of B.TECH Business; Mr. Omar Salem, Marketing Director at B.TECH Business; Mr. Ahmed Rashad, Real Estate Sales Manager at B.TECH Business; and Mr. Ahmed Hafez, Real Estate Sales Lead at B.TECH Business. The Coldwell Banker delegation included Mr. Mohamed Samy, Vice President of Sales at Coldwell Banker Egypt; Ms. Inas El Mahdy, Marketing Manager at Coldwell Banker Egypt; and Mr. Mina Farouk, Events and Communications Manager at Coldwell Banker Egypt.
The new partnership further cements the privileges offered by Coldwell Banker Egypt to the CB Star Club members, a program tailored by the company to provide diverse services and an exceptional experience to its clients from the moment they sign the contract until they successfully move in. Through this unique program, CB Star Club members can design and furnish their homes based on their preferences and have access to an integrated set of unit-furnishing solutions including all necessary household appliances and electronics. Consequently, club members will get exclusive discounts on a large collection of B.TECH products and affiliated brands such as Ariston, Indesit, Miele, Babyliss, and Ultra.
Mr. Mohamed Khattab, Executive Vice President of b_labs and Digital E-Commerce at B.TECH, commented on the new partnership saying, “The collaboration with Coldwell Banker Egypt represents a pivotal step in our strategic plan to expand our logistics and operational activities, as well as broaden our customer base through B.TECH Business services to help more real estate developers provide exceptional services to their clients and provide the latest smart solutions that suit the diverse needs and preferences of all customers. At B.TECH, we always prioritize customer needs. Driven by this commitment, we look forward to working closely with Coldwell Banker Egypt as a strategic partner in the CB Star Club program to offer exclusive discounts on a broad range of the latest home appliances to the program members to meet their demands.”
On his side, Mr. Karim Zein, CEO of Coldwell Banker Egypt, said, “We are thrilled to partner with B.TECH, the largest company in the home appliances and electronic retail field in Egyptian. This partnership reflects our commitment to delivering on our promise to our customers, particularly those in the CB Star Club program, by providing exceptional discounts that cater to all customer segments and delivering an outstanding experience that extends beyond the purchase of the unit until it is delivered and fully furnished in line with our loyalty policy with our customers.”
In addition, Mr. Mohamed Samy, Vice President of Sales at Coldwell Banker Egypt, commented that, “This partnership will not be limited to the Coldwell Banker Star Club program only, but will expand to include other horizons in terms of exclusive projects that the company is marketing.”
In addition to the partnership with Coldwell Banker Egypt, B.TECH has several agreements with leading local real estate developers as part of its B.TECH Business services that aim to drive growth and digital transformation across the different business sectors, including the real estate sector, in a bid to contribute to the national economy. B.TECH Business’ track record of successful partnerships includes the collaboration with Capital Group Properties, a leading real estate developer, to fit out one of the phases of the fully finished residential units in Al Burouj project with the latest home appliances. The Company has key partnerships with SODIC, Orascom, Mövenpick Hotel, tourist facilities, restaurants and cafes, educational institutions, ministries, and government agencies, to provide them with electronics and full-fledged services including delivery, installation, and maintenance.
B.TECH is Egypt’s leading integrated omnichannel retailer and consumer finance platform. B.TECH boosts its leading position with a solid network of 152+ stores across Egypt. In addition, the company provides unique financing solutions for its customers, led by the “MiniCash” service which has significantly contributed to its leading position in the market and unrivaled popularity among Egyptians. B.TECH has more than 6000+ employees and is Egypt’s fastest-growing consumer electronics retailer.
In the world of real estate investment and marketing, Coldwell Banker Egypt stands out as an extension of a multinational corporation with a rich history of over a century and a global presence spanning 49 countries, including Egypt, where it has established over 3,000 branches. The company’s portfolio has over 400 exceptional projects across prime locations like New Cairo, the North Coast, the Red Sea, the 6th of October City, the New Administrative Capital, and Mostakbal City. As part of its strategy, Coldwell Banker Egypt is committed to leveraging technology and electronics to enhance its customer support and expand its service offerings to meet the diverse financing needs of its clients. Furthermore, the company places great emphasis on training and developing the skills of its staff to provide expert advice to its valued customers.
