Herfy Food Services Company (Herfy), Saudi Arabia’s largest fast-food chain, has signed an agreement with SAP at LEAP 2025 in Riyadh to adopt RISE with SAP Premium Edition hosted on Google Cloud’s local data centers. The move marks a significant step in Herfy’s digital transformation journey, aligning with Saudi Arabia’s Vision 2030 and reinforcing its commitment to operational excellence and innovation.
Established in 1981, Herfy operates over 380 restaurants nationwide and is a leading producer and distributor of food products in Saudi Arabia. The company’s transition from on-premise ERP to a cloud-based solution reflects its ambition to pioneer local industry advancements, enhance data security, and adopt emerging technologies such as artificial intelligence (AI), IoT, and SAP DataSphere. By hosting its data on Google Cloud Platform (GCP) in Saudi Arabia, Herfy ensures adherence to national data security policies while optimizing business processes for agility and resilience.
“With RISE with SAP Premium Edition, we are embarking on a seamless cloud transformation that not only secures our data within Saudi Arabia but also enables 360-degree visibility over all operations, real-time analytics, AI-driven insights, and automation to drive smarter decision-making,” said Mohammad Al Barghouthi, CEO of Herfy. “Our investment in SAP technology aligns with the goals of Vision 2030, enabling us to optimize operations, enhance customer experiences, and support sustainable business growth.”
Herfy selected RISE with SAP Premium Edition for its ability to provide a cost-efficient, scalable, and future-ready digital core. The ‘lift and shift’ migration will ensure a smooth transition without data loss, while removing redundancy in application development. Additionally, the implementation of SAP Business Technology Platform (BTP) ensures a clean digital core, allowing AI-powered processes to function more effectively.
With this deployment, Herfy expects to achieve several key benefits, including leveraging embedded analytics to enable managers to make faster, data-driven decisions. The adoption of a Fiori-based user experience will ensure accessibility across devices, empowering employees with mobile solutions. Enhanced business insights through in-built analytics will drive quicker, more informed decision-making. The implementation will also simplify processes by leveraging industry best practices, while extended data retention and retrieval capabilities through SAP DataSphere will allow for deeper analytics.
“Herfy’s adoption of RISE with SAP Premium Edition is a testament to its forward-thinking leadership and commitment to innovation,” said Dr. Fahd Nawwab, Vice President, SAP KSA. “By leveraging the power of SAP S/4HANA on Google Cloud, Herfy will gain unmatched agility, resilience, and intelligence in its business operations, ensuring long-term growth and market leadership.”
As part of its transformation, Herfy will advance its Industry 4.0 initiatives and automation. The transformation marks a milestone in the food giant’s journey toward digital maturity, equipping it with the latest technologies to remain competitive in a rapidly evolving food and beverage industry.
