EFG Hermes, an EFG Holding company and MENA’s leading investment bank, announced that its asset management arm has launched five mutual funds on the EFG Hermes ONE app, offering app users full access to a selection of products managed by its award-wining, top-performing investment management team for the first time. The move broadens investment choices and streamlines the investing journey through a single platform, with expert-led managed funds spanning multiple risk profiles to help users assess opportunities more quickly and confidently. By consolidating access and decision-making in one place, EFG Hermes ONE aims to remove much of the complexity that has traditionally slowed investors down, improving convenience and accessibility for a broader base of users.
These five funds are designed to give investors a more straightforward, more seamless way to allocate their investments through the EFG Hermes ONE app, whether the priority is day-to-day liquidity, income generation, portfolio diversification, hedging considerations or long-term growth.
The Money Market Fund, (EFG Hermes MM), is positioned as the low-risk entry point, aiming to keep volatility limited while offering daily liquidity and competitive short-term yields, making it suitable for individuals’ cash management needs.
For those who want foreign-currency exposure, the USD-denominated Fixed Income Fund, (EFG Hermes FI USD), is built around preserving and growing wealth in USD assets, offering a more stable hard-currency return profile and typically better liquidity than banking products, by providing exposure to instruments such as Egyptian Eurobonds.
The Gold Fund, (EFG Hermes GLD), meanwhile, leans into gold’s role as a traditional safe-haven, giving investors a convenient and liquid way to hedge against economic uncertainty and market volatility. The fund removes the operational complexities typically associated with physical gold ownership by leveraging leading institutional vaulting partners that adhere to international standards in transportation, storage, security, and insurance.
On the other hand, the Equity Fund, (EFG Hermes EQ), aims to deliver long-term capital appreciation through an actively managed, diversified portfolio on the Egyptian Stock Exchange, making it a fit for investors seeking professionally managed, risk-adjusted equity exposure. Rounding out the offering, the EFG Hermes Islamic Equity Fund, (EFG Hermes EQ – Shariah), is designed to provide diversified exposure to Shariah-compliant listed equities in Egypt, targeting long-term capital growth through active stock selection in fundamentally strong companies drawn from the EGX 33 Shariah Index and screened to comply with Shariah principles.
“We’re thrilled to open up EFG Hermes’ renowned funds to retail investors for the first time through the Firm’s own digital platform, products that have long been trusted by institutional clients and are managed by seasoned industry veterans,” said Karim Zaafan, Managing Director at EFG Hermes Asset Management. “By making these funds available through EFG Hermes ONE, our trusted, award-winning digital investment platform, we’re giving more people a straightforward way to access institutional-quality investment solutions. Our goal is to empower investors with options that cater to a broad spectrum of risk appetites without requiring a large starting amount, so anyone can begin with an amount that fits their means. This launch marks a major milestone in our commitment to more empowered investing, delivering solutions that are more accessible, smarter, and simpler.”
“We take pride in the fact that our digital platform is backed by EFG Hermes, the MENA region’s leading investment bank for decades, a track record that has earned the trust of generations of clients,” said Ahmed Waly, Global Head of Brokerage at EFG Hermes. “By extending institutional-grade products to retail investors through EFG Hermes ONE, we are reinforcing a simple promise: the same standards of quality, governance, and execution our institutional clients expect are now available to everyone, without compromise. At the same time, we continue to evolve and develop the platform to meet clients’ needs where they are today, combining digital onboarding with faster, more efficient account activation so investors can move from interest to action in a matter of steps and start their investment journey with greater ease and confidence.”
The EFG Hermes ONE app is built to broaden access to investing, delivering a user-friendly experience that lowers financial barriers and advances financial inclusion. By inviting a broader spectrum of investors to the Egyptian Exchange (EGX), the platform aims to support Egypt’s economic growth while delivering superior service to clients. It offers real-time, customizable watchlists for individual stocks and portfolios, positioning EFG Hermes ONE as a comprehensive investment management tool. At its core, the platform’s mission is to make investment opportunities more accessible and to help clients grow their money through smarter, more informed decisions.
