Rock Developments has announced the launch of its latest project, Rock Green, with total investments reaching EGP 7bn. Spanning over 17 feddans in a strategic location in New Heliopolis City, the project aligns with the company’s expansion vision and strategic plans to diversify its portfolio.
The announcement was made during a press conference held at Triumph Hotel in Fifth Settlement, attended by company officials, partners, and a select group of journalists and media representatives.
Eng. Emad Doss, CEO of Rock Developments, stated that Rock Green marks a new milestone in the company’s journey to develop fully integrated urban communities. The project reflects the company’s vision to offer residential spaces focused on quality of life and luxury, with over 85% of the land dedicated to green areas, alongside a full suite of amenities tailored to meet diverse customer needs.
Doss said that the project enjoys a prime strategic location—just one minute from Suez Road, three minutes from El Shorouk City, seven minutes from Madinaty, 15 minutes from Fifth Settlement, and 30 minutes from Cairo International Airport. It is also located near Belvedere School, the International Medical Center, and Royal Hospital, placing it at the heart of a wide range of essential services.
He noted that Rock Developments is committed to perfecting every aspect of its projects before launch to ensure they meet the expectations of their target clients. He described the customer as a core partner in the company’s success, adding that Rock Green has been thoughtfully designed to stand out as a signature development in New Heliopolis.
Doss added that the project includes over 466 units ranging from 116 to 236 sqm, along with 40 private villas and will be launched in three phases.
Engineer Parthena Doss, board member at Rock Developments, is overseeing the architectural design of the Rock Green project, leveraging her strong academic foundation and hands-on design experience. The company is targeting EGP 1.5bn in sales from the project’s first phase, expecting robust demand driven by a growing appetite for premium real estate offerings in Egypt.
She revealed that Rock Developments holds a land portfolio exceeding 5 million sqm, comprising over 20,000 units across 10 projects, with a total investment value surpassing EGP 20bn. The company is also the largest developer in Sheraton Heliopolis, with more than 70 residential and commercial buildings. It operates as a joint Egyptian-Canadian developer with over 45 years of experience in the local market.
Rock Developments offers a diverse residential portfolio, including Rock Green and Rock White in New Heliopolis, Rock Yard in Sheraton, Rock Eden in 6th of October, Rock Ville in Obour, and Rock Vera in New Cairo. On the commercial and administrative side, its projects include Rock Capital 1 in New Administrative Capital, Rock Gold Mall in New Cairo, and multiple plazas across Obour, October, and Sheraton.
Rock Developments is set to roll out five new projects in the second half of the year, targeting key areas across East and West Cairo as well as the New Administrative Capital. Leading this expansion is its flagship development, Rock Green, located in New Heliopolis.
Parthena Doss stated that Rock Green is designed around a simple philosophy: true comfort begins at home. “At the New Heliopolis, we aim to create a fully integrated lifestyle that blends modern living with the serenity of nature,” she said, highlighting the project’s focus on peaceful, well-balanced residential spaces.
The green spaces in the project extend over more than 85% of the total area. It features a central park covering 20,000 sqm, and 600 sqm of water features.
The compound includes semi-finished apartments and villas, averaging around 150 sqm in size. Payment plans extend up to 8 years, The first phase is expected to be delivered in 2029.
Rock Green was carefully designed in a prime location near New Heliopolis’ main gate to offer a quiet, integrated lifestyle. All units overlook green areas, which make up 85% of the total land, and the absence of commercial units ensures privacy and serenity.
The Rock Green compound boasts numerous distinguished services, including an Olympic walking and jogging track, a gym, social areas, electric vehicle charging station, dedicated bicycle parking, a luxurious entrance, a yoga space, an outdoor workspace, a quiet reading area, a large central park, a kids area, a closed dog park, and various community spaces.
The company aims to achieve EGP 5bn in contracted sales this year as part of its expansion strategy, which includes launching five diverse residential, commercial, and administrative projects in key strategic locations.
