AEMP – AE Media Production, as part of its expansion strategy and efforts to strengthen its presence in the real estate content market, announced the signing of a strategic cooperation agreement with LARZ Developments, a subsidiary of Al Gaweesh Group —a diversified business conglomerate operating since 1982 across multiple sectors, including GMC and a group of other companies.
The partnership aims to deliver an integrated suite of promotional, advertising, and documentary media services for several of the company’s projects, most notably its latest development in Egypt’s New Capital.
The collaboration covers media and promotional works for three flagship projects: Madai, KOV Mall, and LARZ Business Hub. Among them, Madai is the largest project in LARZ Developments’ portfolio in the New Capital and a cornerstone development that reflects the company’s strategic focus on creating high-investment-value real estate projects.
CEO of AEMP Dr. Abdelrahman Essam stated that the partnership is designed to deliver an integrated visual documentation framework, encompassing the production of promotional and documentary films, as well as the creation and execution of innovative content for the projects.
He said that this approach highlights the developer’s strength and the scale of its investments, while effectively supporting marketing and promotional efforts across Egypt’s real estate market.
Essam noted that KOV Mall is among the completed projects, strategically located opposite Emaar Mivida, with its interior design delivered by Hany Saad Innovations, allowing for the production of premium visual content that showcases construction quality and architectural detailing.
Meanwhile, LARZ Business Hub is currently under development, with its various construction phases being documented, alongside the Madai project in New Capital.
He disclosed that through this collaboration, AEMP seeks to provide a cohesive visual narrative that showcases the developer’s solid construction and investment expertise, particularly as LARZ Developments is part of a consortium that includes GMC and El Gawish Group, both leading players in Egypt’s construction and investment sectors.
He concluded that the partnership also covers the development of the projects’ visual identities, in cooperation with Bold Craft, a specialist in creating and modernizing corporate and real estate branding, ensuring the delivery of comprehensive content that seamlessly blends strategic vision with high-quality professional production.
