Hometown Developments has appointed Eng. Tarek Bahaa as Chief Executive Officer (CEO), in line with its strategy to strengthen leadership capabilities and support its expansion plans. The appointment reflects the scale of the company’s project portfolio, its ambitious vision, and its focus on enhancing operational efficiency and accelerating growth in the coming period.
The company stated that this appointment aligns with its broader strategy of attracting experienced talent across key sectors, supporting the development of its operating model, enhancing service quality, and meeting evolving client expectations, while keeping pace with the dynamics of the real estate market.
Eng. Tarek Bahaa brings over 30 years of extensive experience across the real estate sector in Egypt, Africa, and the Gulf. He has held several leadership roles at prominent local and international real estate companies and is widely recognized as a seasoned executive.
His experience spans sales, marketing, public relations, hospitality, retail, business development, and the strategic planning of large-scale projects.
He also has a strong track record in managing projects in both Egypt and Saudi Arabia, with a proven ability to lead multidisciplinary teams and deliver outstanding results. His expertise covers the full real estate development cycle, from consultancy to brand building and enhancing customer experience.
Eng. Tarek Bahaa, CEO of Hometown Developments, stated that the company is one of the prominent players in the real estate market, supported by its strong and diverse project portfolio and its ambitious growth and expansion plans across the country to meet rising client demand.
He noted that Hometown’s strong track record and robust portfolio provide a solid foundation for him to make a meaningful impact in his role.
Bahaa emphasized that the company’s key priorities for 2026 include efficient execution, timely delivery, and successful operation of its projects, aimed at strengthening client confidence and reinforcing its market position.
He added that the company plans to accelerate project completion while ensuring that all developments are delivered and operated according to the highest quality standards.
He further explained that successful real estate developers rely on selecting prime locations, offering well-structured products, and ensuring efficient execution, delivery, and operation, noting that clients today evaluate developers based on their delivery track record and operational efficiency.
Bahaa also highlighted the company’s commitment to developing its human capital by strengthening its current team and attracting new talent, ensuring the successful implementation of its ambitious plans.
He added that the company’s strategy focuses on integrating execution, delivery, and operation, alongside expansion into high-demand areas with limited supply to maximize growth potential.
The company’s portfolio includes nine diversified projects across four key locations—the New Capital, Upper Egypt, New Cairo, and the North Coast—valued at over EGP 110bn, offering strong investment opportunities.
Bahaa concluded that the next phase will require focused collaboration and execution based on clear strategic plans aimed at strengthening competitiveness, accelerating project delivery, and offering real estate products that meet client expectations.
