• Privacy Policy
  • Advertise
  • Contact Us
  • Login
Egy Economy
Advertisement
  • Egy Economy
  • Economy
    • Local
    • International
  • Stock Markets
    • Stock Exchange
    • Cash
  • Prices
  • Real Estate
  • Tech
  • Tourism
  • More
    • Opinions
    • Success Story
    • Variety
  • العربية
No Result
View All Result
  • Egy Economy
  • Economy
    • Local
    • International
  • Stock Markets
    • Stock Exchange
    • Cash
  • Prices
  • Real Estate
  • Tech
  • Tourism
  • More
    • Opinions
    • Success Story
    • Variety
  • العربية
No Result
View All Result
Egy Economy
No Result
View All Result
Home Real Estate

DIG Invests Unveils EGP 30bn New Capital Portfolio and Launches Fully Completed “Track RAD”

إيجى إيكونومى by إيجى إيكونومى
12 September، 2026
in Real Estate
0
DIG Invests Unveils EGP 30bn New Capital Portfolio and Launches Fully Completed “Track RAD”
153
SHARES
1.9k
VIEWS
Share on FacebookShare on Twitter

With investments exceeding EGP 30 billion, DIG Group has unveiled the latest financial and construction developments across its portfolio in Egypt’s New Administrative Capital, alongside the launch of its fully completed “Track RAD” project.

 

The announcement was made during a recent media tour of the Group’s project sites, attended by a group of journalists and media professionals, alongside members of DIG’s Board of Directors.

 

During the tour, Eng. Hussein Salah, Chairman of DIG Group, said the company has placed significant emphasis on accelerating construction across its projects, enabling it to achieve progress ahead of approved schedules and complete several phases earlier than planned.

 

He emphasized that tangible progress on the ground remains the strongest foundation for building client confidence and demonstrating the Group’s ability to fulfil its commitments.

 

Salah added that DIG’s performance is supported by the partners’ combined experience of more than 25 years in the real estate sector, the Group’s strong financial solvency, careful advance planning, and the detailed assessment of each project before construction begins.

 

He also highlighted DIG’s “general contracting and in-house construction” model across its projects. This approach gives the Group direct control over construction quality, costs, and delivery schedules, while helping mitigate the impact of rising building-material prices, cost variations, and wider market volatility.

 

Eng. Hany Helmy, Co-Founder and Managing Director of DIG Group, revealed that the Group’s investment portfolio has exceeded EGP 30 billion across eight distinctive projects in the New Administrative Capital.

 

The Group has recorded approximately EGP 11.67 billion in cumulative contracted sales, representing 61.6% of the portfolio’s total sales value.

 

Helmy explained that DIG offers only 75% of its total project inventory for sale and retains the remaining 25%. Accordingly, the Group has sold more than 82% of the inventory actually released to the market.

 

He added that DIG has an established customer base of approximately 7,000 clients across the Group’s companies.

 

Helmy noted that DIG is targeting EGP 4 billion in contracted sales by the end of 2026 and plans to more than double this figure to EGP 8 billion or more in 2027.

 

He also highlighted the launch of “Track RAD” in the Third Residential District, R3, which DIG is introducing as the first investment asset of its kind in the Egyptian real estate market to achieve 100% construction completion, secure the necessary licenses, and become ready for immediate operation before being commercially launched.

 

Track RAD generated more than EGP 580 million in sales during its first week of launch.

 

The Group’s portfolio also includes “Defaf,” a residential development in the Eighth Residential District, R8. The project spans 20 feddans and has a building footprint of just 16.5%, providing extensive open spaces and integrated services.

 

DIG is also developing six adjacent towers in the New Administrative Capital’s Downtown district, with a combined investment value exceeding EGP 11.3 billion. The towers have achieved an advanced sales rate of 85.1%.

 

Mohamed Fawzi, Chief Executive Officer of DIG Group, said the Group’s strength is not based solely on the size of its investment portfolio or its sales performance, but also on the integration of its institutional structure and its ability to manage every stage of the development process—from research and development, financing, and construction to marketing, management, and operation.

 

He explained that DIG operates through an integrated corporate structure comprising strong finance, engineering, development, operations, sales, and marketing departments, alongside a specialized data analytics and risk management function, all supported by an advanced digital ecosystem.

 

This structure enables accurate monitoring and faster decision-making, strengthens the Group’s ability to anticipate risk and control costs, accelerates construction, improves operational efficiency, and supports the achievement of sales and marketing targets.

 

Fawzi added that DIG has established strategic partnerships with leading specialized companies across its portfolio.

 

Property and facilities management has been assigned to HRE Properties, while A Plus, led by Ashraf El-Banna, manages and operates several hospitality and commercial properties across the Group’s portfolio.

 

Entertainment operations have been assigned to Golden Strike, while Healthy Care Medical Group will oversee medical operations. DIG is also collaborating with engineering consultancy firms AUE and Ray Design and is preparing to announce the hotel operator for the hospitality component of the Defaf project.

 

Fawzi also revealed that DIG is preparing to launch an extensive international promotional campaign during the fourth quarter of 2026.

 

The roadshow will begin in Saudi Arabia, with stops in Jeddah and Riyadh, before moving to Abu Dhabi in the UAE. It will then continue to Italy in December, where the Group will participate in a major real estate exhibition marking its first entry into the European market.

 

He emphasized that the campaign aims not only to generate direct sales but also to establish a strong international presence for the DIG brand and reach new segments of investors, clients, and Egyptians living abroad.

 

These plans align with DIG’s intensive construction roadmap for 2027, which focuses on accelerating concrete and finishing works across the Group’s projects.

 

Sequential handovers of the first towers within Track 10, Track 12, and Track 14 are scheduled to begin in the second half of 2028, leading to the complete delivery of the Group’s remaining portfolio by 2030.

Tags: egyeconomyInvests

Related Posts

Shary Property  launches a real estate technology platform to serve clients and contribute to regulate the real estate market
Real Estate

Shary Property launches a real estate technology platform to serve clients and contribute to regulate the real estate market

9 November، 2026
Zinox and Master El Zenouki Target New Export Markets Through China’s Canton Fair
Real Estate

Zinox and Master El Zenouki Target New Export Markets Through China’s Canton Fair

26 October، 2026
Diwan Real estate Development Expands Investments in Egyptian Market, Prepares to Launch Its Latest Resort Project in Ras El Hekma
Real Estate

Diwan Real estate Development Expands Investments in Egyptian Market, Prepares to Launch Its Latest Resort Project in Ras El Hekma

21 October، 2026
Mohsen: The Egyptian real estate market is strong and the current regulatory phase is natural after the significant projects expansion
Real Estate

Mohsen: The Egyptian real estate market is strong and the current regulatory phase is natural after the significant projects expansion

19 October، 2026
Wajha Developments cooperates with MOHM to enhance quality and luxury experience at MEE Hotel
Real Estate

Wajha Developments cooperates with MOHM to enhance quality and luxury experience at MEE Hotel

13 October، 2026
Life Sports Club and Genedy Construction Sign Agreement for Phases Two and Three
Real Estate

Life Sports Club and Genedy Construction Sign Agreement for Phases Two and Three

13 October، 2026
ADVERTISEMENT
No Result
View All Result

Recent Posts

  • Valu and Felix Maritime Partner to Offer Flexible Financing Solutions that Enhance Accessibility to Egypt’s Maritime Sector
  • Banque du Caire – Summary of Financial Results for the Nine Months Ended 30 September 2026
  • EFG Holding Launches Employee Pension Scheme, Appointing Kaf Insurance for Scheme Setup and Administration and EFG Hermes Asset Management as Investment Manager
  • Shary Property launches a real estate technology platform to serve clients and contribute to regulate the real estate market
  • Master El Zenouki and Zinox El Zenouki Launch Discounts of Up to 15% Throughout November Zinox El Zenouki: Online Sales Surge 300% in October Amid Price Reduction Campaign Mahmoud El Zenouki: Discounts to Cover All Master and Zinox Products in the Final Week of November Zinox El Zenouki and Master El Zenouki, two cookware companies, have launched a series of promotional offers featuring discounts ranging from 10% to 15% throughout November, as part of a strategy to boost sales and make their products more accessible to a wider range of consumers during the annual shopping season. Mahmoud El Zenouki, CEO of both companies, said the promotional campaign features weekly discounts on selected product models, with the offers set to expand from November 26 to cover all available products and models. El Zenouki explained that the promotions began in the first week of November, with both companies closely monitoring consumer demand and sales performance. Positive results emerged from the first day of the campaign, with a noticeable increase in demand for their products among traders and retail outlets within major retail chains, alongside stronger online sales across both companies. He added that the expanded November promotions build on the strong results achieved by the promotional campaigns implemented in October, when both companies recorded their highest-ever monthly online sales, driven by increased consumer demand for online shopping and the discounts offered to customers. El Zenouki revealed that online sales surged 300% in October compared with September, coinciding with a promotional campaign offering discounts of 10%. He noted that these results encouraged both companies to expand their November offers throughout the entire month, rather than limiting them to a single week. He expects online sales in November to surpass the record levels achieved in October, supported by continued discounts, a wider variety of product models included in the promotions, and growing consumer interest in seasonal offers, particularly during the White Friday shopping period. El Zenouki also reported that online sales grew by approximately 36% during the first nine months of 2026, while both companies aim to increase their overall online sales growth rate to 50% by the end of the year. The target forms part of their strategy to strengthen e-commerce operations and capitalize on the results of their marketing and promotional campaigns. Regarding traditional retail channels, El Zenouki highlighted the positive results achieved through newly introduced in-store display solutions, which have improved product visibility and increased customer engagement. These improvements support the companies’ efforts to enhance product presentation at retail outlets while simultaneously stimulating sales through their online channels. On the product development front, El Zenouki revealed that the company is considering introducing new models next year under the “Master El Zenouki” brand, featuring non-stick cast aluminum cookware with ceramic and granite coatings. These products are available in a variety of color options, ranging from five to six colors per model, offering consumers a wider selection. The company is also exploring the introduction of new stainless steel cookware models under the “Zinox El Zenouki” brand. El Zenouki emphasized that both companies remain committed to boosting sales through expanded promotional campaigns, new product designs, and improved retail display solutions. By capitalizing on the seasonal discount period, the companies aim to strengthen sales across both e-commerce and traditional retail channels, supporting their growth targets for the end of 2026. About Zinox El Zenouki Zinox El Zenouki is a cookware brand operating under El Zenouki Group, an Egyptian industrial group established in 1964. The brand specializes in manufacturing stainless steel cookware and continues to develop its product portfolio, expand production capacity, and strengthen its presence in domestic and international markets. As part of its industrial expansion strategy, Zinox El Zenouki is currently developing its second manufacturing facility through a project to establish a new factory dedicated to producing stainless steel cutlery and tableware. The facility is intended to serve both the Egyptian market and export markets, supporting the company’s plans to expand its manufacturing operations and international presence. About Master El Zenouki Master El Zenouki, part of El Zenouki Group, specializes in manufacturing die-cast aluminum cookware with non-stick granite and ceramic coatings. The company has successfully expanded its manufacturing and export operations, producing approximately 750,000 pieces in 2025, while targeting an increase in annual production capacity to 1.1 million pieces in 2026. In recent years, Master El Zenouki has strengthened its international presence by entering new markets, including Kuwait, the United States, France, and Venezuela, while further consolidating its position in Saudi Arabia. These developments form part of a broader strategy to expand exports to Gulf countries and Eastern Europe and increase the availability of its products in the United States. The company’s growth strategy focuses on modernizing production lines, improving operational efficiency, and developing new cookware models that meet the needs of diverse consumer segments.
  • Egyptian Swiss Group Diversifies Shipping Lines and Expands into New Markets to Navigate Global Logistics Disruptions
  • Egyptian Swiss Group for Pasta and Milling Eyes Export Growth Through Private Label Dubai 2026
  • Zinox and Master El Zenouki Target New Export Markets Through China’s Canton Fair
  • Egyptian Swiss Group Targets EGP 11 Billion in Turnover This Year as It Marks World Pasta Day
  • Diwan Real estate Development Expands Investments in Egyptian Market, Prepares to Launch Its Latest Resort Project in Ras El Hekma
  • EFG Hermes Completes Advisory Role on MNT-Halan’s IPO, Egypt’s Largest IPO Since 2021
  • Mohsen: The Egyptian real estate market is strong and the current regulatory phase is natural after the significant projects expansion
  • Egyptian Swiss Group Eyes European Expansion Through SIAL Paris 2026
  • Valu Partners with Air Arabia Egypt to Offer Flexible Travel Payments for Customers across Egypt and Jordan
  • Wajha Developments cooperates with MOHM to enhance quality and luxury experience at MEE Hotel
  • Life Sports Club and Genedy Construction Sign Agreement for Phases Two and Three
  • FRA Approves Incorporation and Licensing of Taj Misr for Underwriting and Fund Management
  • EFG Hermes UAE LLC Launches Market Making and Liquidity Provision Services on Dubai Financial Market
  • SAFE by Madinet Masr Expands Access to Real Estate Investment in Egypt with Fractional Ownership Starting from EGP 5,000
  • Urban Expansions receives “ISO 14001” and “ISO 41001” certifications for “GLOW TERRA TOWERS” project

      Egy Economy

      © 2023 - إيجى إيكونومى.. بوابة إلكترونية متخصصة فى تغطية أخبار البيزنس والاقتصاد فى مصر والعالم العربى.

      روابط هامة

      • Egy Economy
      • Privacy Policy
      • Advertise
      • Contact Us

      تابعنا

      Welcome Back!

      Login to your account below

      Forgotten Password?

      Retrieve your password

      Please enter your username or email address to reset your password.

      Log In
      No Result
      View All Result
      • Egy Economy
      • Economy
        • Local
        • International
      • Stock Markets
        • Stock Exchange
        • Cash
      • Prices
      • Real Estate
      • Tech
      • Tourism
      • More
        • Opinions
        • Success Story
        • Variety
      • العربية

      © 2023 - إيجى إيكونومى.. بوابة إلكترونية متخصصة فى تغطية أخبار البيزنس والاقتصاد فى مصر والعالم العربى.

      -
      00:00
      00:00

      Queue

      Update Required Flash plugin
      -
      00:00
      00:00