Shary Property platform announced its launch in the Egyptian real estate market, aiming to become an advanced real estate technology model that seeks to transform the nature of services offered to clients in the Egyptian market, as this transformation involves shifting from the traditional platform concept of simply displaying and marketing units to an integrated model that prioritizes client needs and investment decisions.
Nabil Soliman, the founder and CEO of Shary Property, said that the platform was established in response to a clear gap in the Egyptian real estate market, as this gap lies in the fact that most real estate platforms focus on displaying units and facilitating sales transactions, without providing integrated services that help clients make informed purchasing decisions or monitor their investments after the contract is finalized.
He explained that “Shary Property” aims to provide a different experience based on supporting the client in their real estate decisions, which is achieved through technological tools and specialized services that help them compare projects and developers, and evaluate available alternatives according to their needs, financial capabilities, and investment goals, instead of simply presenting units and leaving the decision to the client, the company also assists clients in reselling and exiting their properties.
He emphasized that the company has developed a website and a smartphone application that combine a range of real estate and technological services named “Shary Maak”, which covers all stages of the property transaction, both before and after purchase, ensuring continuous communication with the client and preventing the relationship from ending once the sale is finalized.
He pointed that the platform’s services begin with “Shary Academy”, which aims to raise investment awareness among clients and help them understand the real estate market, identify their needs and budgets, and learn how to evaluate areas, projects, and developers, in addition to covering payment plans, returns, costs, and risks associated with real estate investment, helping them choose the unit that best suits their circumstances and goals.
The platform also includes “Shary AI Agent” service, which uses artificial intelligence to help users find the right property, by entering their needs, budget, and priorities, so users can access more accurate options that match their capabilities, rather than dealing with a large number of offers without clear criteria for comparison.
He clarified that the platform’s role doesn’t end with the purchase, as each client receives a personal account on the application containing all the details of the unit they purchased, including project data, payment plans, and installment schedules, and also can track the construction progress of their project and receive alerts about upcoming financial obligations.
He added that the platform also enables to track unit value and market price indices, giving clients a clearer view of their investment’s value and available opportunities, whether to retain ownership, rent out, or resell the unit.
He pointed that this service addresses one of the most significant gaps clients face after purchase, which is the lack of communication and ongoing follow-up from the entities that assisted them in completing the sale.
He noted that this model offers mutual benefits to both client and the real estate developer, as the client receives services and information to help manage their investment and monitor their unit, while the developer benefits by showcasing their projects to a wider client base and enhancing communication with them through a technological platform that provides data and services relevant to their actual needs.
He assured that the services offered by “Shary Property” includes a “Legal Assistant” service, designed to help clients understand their contractual obligations and rights before entering into any real estate transaction, which provides explanations of the terms of purchase contracts with developers, as well as lease and resale contracts, including clauses related to delivery dates, termination, assignment, penalties, and maintenance.
He pointed that the platform helps clients resell their units by allowing them to list the unit on the platform, then evaluates it according to market indicators and studies, besides it assists struggling clients in exiting their units and quickly reselling them, providing clients with a variety of services, furthermore, the platform enables clients to rent out their units, facilitating their use and generating a recurring return on investment.
The platform also allows clients to upload contracts and documents for review and request for a specialized legal consultation, in addition to providing sample templates and contract drafting services.
This service aims to enhance clients’ awareness of the legal aspects related to their real estate investment and help them identify clauses requiring further clarification or specialized review before signing, which reduces the risks associated with unclear contractual obligations and gives them a more comprehensive view of their investment decision.
He revealed that the platform currently includes approximately 6,000 real estate units from various developers, covering nearly 60% of the companies exhibiting in the Egyptian real estate market, noting that the company is working to expand its database and available offerings, enhancing its ability to provide more comprehensive comparisons between different projects and investment opportunities.
He also indicated that the company is developing “Shary Index”, a benchmark for real estate market activity, which relies on data available on the platform to provide approximate readings and figures that help in understanding market trends, price levels, and the movement of properties, paving the way for the release of a series of real estate reports and statistics in the coming period.
He emphasized that Shary Property’s ambition extends beyond providing real estate marketing and brokerage services, as it aims to become a leading platform serving all stakeholders in the Egyptian real estate market by leveraging technology, data, and artificial intelligence to enhance the real estate investment experience and empower clients to make informed decisions, in order to support market efficiency and increases the level of transparency and information available to market participants.
