Sea View Real Estate Development has entered into a strategic partnership with the international hospitality brand U Hotels & Resorts operate U Residences & Hotel Sahl Hasheesh as a premier branded residences destination.
The collaboration marks a significant step toward delivering a fully integrated hospitality and residential experience, further reinforcing Sahl Hasheesh’s standing as one of the Red Sea’s most distinguished tourism and investment hubs.
The agreement was signed by Mr. Sherif Roshdy, Chairman of Sea View Real Estate Development, and Mr. Kevork Deldelian, Managing Director of Absolute Hotel Services – Middle East & Africa, in the presence of senior representatives from both companies.
Commenting on the partnership, Mr. Sherif Roshdy, Chairman a of Sea View Development, said that the agreement represents a significant strategic milestone in the company’s growth journey and reflects its vision of developing world-class real estate and tourism projects that cater to the rising demand for premium hospitality-oriented property products.
Under the agreement, U Hotels & Resorts will oversee the full management and operation of U Residences & Hotel Sahl Hasheesh, ensuring exceptional service quality and a seamless hospitality experience for both residents and visitors.
Under the agreement with Absolute Hotel Services – Middle East & Africa, the owner and operator of the U Hotels & Resorts brand, all residential units within the development will be offered as branded residences, managed and serviced in line with international hospitality standards. The hotel component will likewise operate under the U Hotels & Resorts brand, creating a unified destination distinguished by consistent service excellence, premium amenities, and internationally benchmarked operational standards.
The project’s hotel will also be operated under the U Hotels & Resorts flag, ensuring a seamless guest and resident experience while maintaining consistent service quality and operational excellence across the entire destination.
U Hotels & Resorts will deliver a full suite of hospitality and property management services, including housekeeping, round-the-clock security, facilities management, and operational support, ensuring the preservation of asset value while providing residents and guests with a seamless, high-quality living experience.
Mr. Sherif Roshdy said, “We are confident that the future of hospitality real estate lies in projects that integrate private ownership with internationally managed hotel services. Through our collaboration with U Hotels & Resorts, U Residences & Hotel Sahl Hasheesh has evolved into a distinctive branded residences destination that sets a new benchmark for the region. The project combines strong investment fundamentals with an elevated lifestyle offering, creating lasting value for property owners and delivering an unparalleled experience for residents and visitors alike.”
He further noted that Sea View Development is a sister company of Edar Fine & Home Co., which has been active in the Egyptian and international real estate markets since 2007.
This longstanding experience has provided the company with deep insights into investor and customer needs, enabling it to develop competitive real estate products that meet international standards and appeal to both regional and global markets.
Roshdy added that the U Residences & Hotel Sahl Hasheesh project is located in one of the most prestigious areas of Sahl Hasheesh in Hurghada, spanning a total area of 20,630 square meters.
The development enjoys direct views of the Red Sea and is situated just 20 minutes from Hurghada International Airport and the city center, he pointed out.
He explained that the project’s land boasts exceptional advantages, being surrounded by golf courses from multiple directions and elevated approximately 40 meters above sea level. This unique topography ensures panoramic open views of the Red Sea and lush green landscapes from all units, while the beach is located less than 100 meters away.
The project features a distinctive tropical lifestyle-inspired architectural identity, with a design centered around open spaces, landscaped gardens, palm trees, and warm wooden elements. It also includes more than 1,600 sqm of swimming pools, water features, and cascading waterfalls, creating an integrated environment that seamlessly blends luxury, tranquillity, and nature.
The development comprises 251 fully finished residential and hotel units, offering a diverse mix of studios, apartments, duplexes, villas, and bungalows.
All units will be delivered to the highest standards of finishing and fit-out, equipped with internationally renowned air-conditioning systems, modern elevators, and comprehensive hospitality-grade amenities and services.
The project introduces a suite of flexible ownership and rental programs designed to maximize returns while offering complete convenience for property owners.
These solutions allow owners to enjoy their units for personal vacations during selected periods and generate additional income by placing them in professionally managed rental programs throughout the rest of the year.
Through dedicated investment packages operated by U Hotels & Resorts, owners can benefit from competitive rental yields and hassle-free asset management, supported by the group’s international hospitality expertise and operation standards.
Meanwhile, Mr. Kevork Deldelian, Managing Director of U Hotels & Resorts, stated that U Residences & Hotel Sahl Hasheesh marks a strategic addition to the group’s growing portfolio across the Middle East and Africa.
Deldelian said that the development reflects the company’s long-term vision to expand within high-growth leisure destinations, leveraging locations with strong tourism fundamentals and significant investment potential.
He added, “We recognized in this project a unique combination of a prime Red Sea waterfront location, refined design, and high-quality real estate development, all of which align with the standards upheld by our global brand. Through this partnership, we look forward to delivering an exceptional hospitality and residential experience that combines the privacy and comfort of homeownership with the premium hotel services for which U Hotels & Resorts is renowned worldwide.”
He affirmed that the project is set to become a successful model for internationally branded residential-hospitality developments in the Egyptian market.
Deldelian concluded that the development will further enhance Sahl Hasheesh’s appeal as a leading tourism and investment destination at both regional and international levels, particularly in light of the Egyptian government’s ongoing efforts to drive development and infrastructure growth.
