Marvel Green Developments has unveiled its real estate development strategy, focusing on the launch of commercial and mixed-use projects designed to address the evolving urban and population needs of New October City.
As part of its expansion plans in West Cairo, the company adopts a research-driven approach, assessing demand dynamics, occupancy levels and population movement before determining the optimal project type and location.
Mohamed Abdel Razek El Manshawy, Partner and Co-Founder of Marvel Green Developments, said that the rapid evolution of West Cairo’s real estate market, particularly in newly developed cities, requires developers to adopt a more tailored approach to project planning.
“Each area has its own dynamics and requirements, making it increasingly important to understand local demand rather than applying a one-size-fits-all development model,” El Manshawy added.
He explained that the company’s investment strategy focuses on monitoring population growth and residential occupancy rates, as well as the nature of existing activities and services and the extent to which each area requires new offerings.
This approach helps the company determine the most suitable real estate product for each location.
He noted that New October City is witnessing rising occupancy rates and increased population activity, driving greater demand for commercial services and activities.
El Manshawy further explained that higher population densities across residential developments are creating corresponding demand for retail, services, and day-to-day activities.
Marvel Green’s vision is centered on developing projects that address the actual needs of the areas in which it operates. The objective, he explained, goes beyond simply developing commercial units, focusing instead on selecting the right activities and locations based on each area’s characteristics and anticipated demand.
He added that location is a key consideration in the company’s development decisions. Marvel Green’s projects in New October City are strategically positioned near the city authority and one of the city’s main entrances, providing strong accessibility and proximity to key areas.
He disclosed that proximity to major roads and key entrances is an important factor for commercial and service projects, given that their success depends largely on ease of access and the volume of daily traffic in their surroundings.
“ The company’s site assessment includes analyzing population and vehicle movement, surrounding residential areas, existing services, and the needs expected to emerge as the city continues to grow,” El Manshawy said. “Furthermore, Marvel Green’s company’s decisions are not based on location alone, but on a range of market indicators, including demand patterns, purchasing power, occupancy rates, competitive intensity, and the activities and services needed in each area. The aim is to develop a real estate product that aligns with the characteristics and requirements of the target market.”
He explained that New October City is witnessing urban expansion alongside rising occupancy rates in a number of residential developments, increasing the need for commercial and service activities near population centers.
Additionally, Marvel Green’s co-founder believed that the growth of new cities gradually changes the nature of real estate demand. As residents move in and occupancy rates increase, the focus gradually shifts from providing residential units to delivering the services and activities that residents need in their daily lives.
He explained that this shift is one of the factors guiding the company’s development strategy in New October City, particularly as the city continues to expand and new residential communities emerge, creating demand for commercial, administrative, medical, and other services.
The next phase of West Cairo’s growth will make market research increasingly important before launching new projects, particularly in cities that are still undergoing urban and population expansion. Moreover, demand varies from one area to another depending on occupancy rates, population profiles, and the services already available, according to El Manshawy.
He concluded that Marvel Green aims to capitalize on growth opportunities in New October City by developing projects that align with the area’s needs and are commercially viable, relying on assessments of location, demand levels, and the nature of each activity before making investment decisions.
