Roshan Masr Developments has entered into strategic partnerships with Raef Fahmi Architects, KAD Commercial Property Management, and Axes Consulting Services as part of its strategy to deliver exceptional real estate developments.
The partnerships aim to establish a fully integrated development model ahead of the launch of the company’s latest project in Egyptian market.
Eng. Salah Kotb, Vice Chairman of Roshan Masr Developments, stated that the strategic partnerships were signed to create fully integrated projects, covering every stage from planning and design to business development and, ultimately, asset and facilities management.
He said that this integrated approach is intended to maximize the investment value of the company’s future developments while ensuring the delivery of high-quality real estate products from the earliest phases.
Kotb noted that the company follows a strategy of investing in a robust development ecosystem before investing in individual projects, reflecting its belief that the success of any real estate development begins with selecting partners capable of delivering genuine added value rather than performing conventional roles.
He further pointed out that Roshan Masr Developments leverages more than 15 years of real estate development experience across Egypt and Saudi Arabia, with a vision to introduce regional best practices to the Egyptian market.
Kotb revealed that the company will soon unveil its inaugural project, the first in a pipeline of developments designed to deliver high-value real estate products distinguished by quality, sustainability, and strong long-term investment returns.
For his part, Hatem Adel, Chief Executive Officer (CEO) of Roshan Masr Developments, said that the company has successfully united these leading specialized firms within a single integrated framework, highlighting the confidence Roshan Masr has earned in the market.
Adel added that the partnerships reinforce the company’s credibility and its ability to build strategic alliances with organizations that have proven expertise and well-established track records, creating a solid foundation for the company’s ambitious expansion plans.
He disclosed that Roshan Masr Developments remains committed to adopting an innovative approach and collaborating with exceptional industry experts across its future developments, ensuring the delivery of projects that meet the evolving expectations of clients both in Egypt and abroad.
The company’s CEO disclosed that this strategy will further strengthen the company’s position as a leading player in Egypt’s real estate market.
He also revealed that Roshan Masr will soon unveil its latest development in West Cairo, which is expected to become a significant addition to both local market and one of the country’s most promising investment destinations.
Eng. Raef Fahmi, Chairman of Raef Fahmi Architects, said that architectural design has become one of the most important drivers of economic value in real estate developments.
Fahmi added that the firm’s partnership with Roshan Masr is built on a shared vision of creating projects distinguished by architectural identity, sustainability, and operation efficiency, enhancing their long-term competitiveness in the market.
Eng. Maha Elfangary, Chairperson of KAD Commercial Property Management, said that professional asset management is no longer a post-construction function but has become a key driver of a project’s market value from day one.
She added that KAD’s partnership with Roshan Masr Developments is founded on a shared vision of preserving asset value while enhancing long-term operation efficiency.
Elfangary noted that a project’s value is no longer determined solely by the quality of its construction, but also by the efficiency of its management and the sustainability of its performance after completion.
She explained that professional asset and facilities management plays a vital role in preserving asset value, extending operation lifecycles, and enhancing service quality for end users, thereby strengthening a project’s appeal to investors and supporting sustainable long-term returns.
Meanwhile, Eng. Islam Khamis, Chairman of Axes Consulting Services, said that the success of any real estate developer today depends on its ability to build a fully integrated business ecosystem and bring together experienced strategic partners with a shared vision from the earliest stages of a project.
Khamis added that integrating the expertise, capabilities, and perspectives of all stakeholders is essential to delivering innovative developments that meet evolving customer expectations.
