Egyptian Swiss Group Marks Its 10th Consecutive Participation at Food Africa, Supporting Export Growth and Market Expansion
Egyptian Swiss Group for pasta, flour, and concentrates announced a new milestone after increasing its share of Egypt’s pasta exports to 10% and securing 15% of the country’s flour exports. The company is participating for the tenth consecutive year in the Food Africa exhibition, continuing its expansion into new international markets.
Engineer Ahmed ElSebaei, General Manager of Egyptian Swiss Group, stated that the company is currently experiencing one of its strongest phases of international expansion, supported by a remarkable rise in its share of Egypt’s total exports. He added that this performance stands out at a time when Egypt’s flour exports have declined compared to the previous year.
ElSebaei explained that the group has doubled its pasta exports this year, successfully capturing around 10% of the sector’s total export volume, while also achieving approximately 30% growth in flour exports.
Egypt’s total flour exports reached 676,000 tons between January and September 2025, while pasta exports recorded about 178,000 tons during the same period.
He highlighted that this achievement reflects the company’s ability to strengthen its export position despite challenges facing the food industry, particularly rising operating, energy, and transportation costs, alongside intensified international competition. He added that the group’s success underscores the effectiveness of its strategy, which focuses on high product quality and strengthening global confidence in the “Made in Egypt” label.
ElSebaei affirmed that the company plays a national role in supporting Egypt’s food exports—not only by increasing its own shipments, but also by enhancing the global perception of Egyptian products, thereby boosting the competitiveness of Egyptian pasta, flour, and concentrates in international markets.
A Decade of Presence at Food Africa
ElSebaei noted that Food Africa has evolved into one of the region’s most prominent food exhibitions and one of the leading specialized trade shows across Africa and the Middle East. For this reason, the group has been committed to participating since the exhibition’s inaugural edition, viewing it as a primary gateway for expanding into new markets and forming strategic global partnerships.
He emphasized that the exhibition’s continued development has made it a key pillar of Egypt’s export strategy, particularly in hosting a large number of major international buyers. The exhibition’s organizers coordinate annually with companies in the food industry to identify buyers most interested in Egyptian goods, supporting businesses in expanding their export reach.
Evolving Export Markets: Stronger Presence in the U.S. and West Africa
ElSebaei revealed that 2025 witnessed significant progress for Egyptian companies entering the U.S. market, following tariff reductions on several Egyptian products compared to the previous year. This regulatory shift stimulated increased demand for Egyptian food products.
He stressed that this change presented a valuable opportunity for Egyptian companies to strengthen their presence in the American market—one of the world’s biggest consumer markets—particularly as demand for Egyptian food imports has grown significantly during the year.
Regarding African markets, ElSebaei pointed to a notable improvement in West African markets throughout 2025. After years of limited competitiveness in the region, rising demand and reduced competition from other exporting countries have created favorable conditions for the group’s expansion in West Africa.
He added that Food Africa directly supports this momentum by bringing African companies and international buyers onto a single platform, helping expand the reach of Egyptian exports across the continent.
Expansion in West Africa
ElSebaei stated that last year’s participation in the exhibition resulted in the launch of real business operations in West African markets, along with opening new channels in South America. He underscored that international exhibitions remain the primary gateway for entering new markets, in line with the group’s strategy to strengthen its global footprint and widen the presence of Egyptian products worldwide.
Growth Indicators in the Company’s Exports
Although Egypt’s total flour exports have declined this year compared with 2024, the company succeeded in increasing its own flour shipments by roughly 30%, effectively boosting its share of the national export total—an indicator of its growing competitiveness and strong presence in global markets.
ElSebaei explained that the group operates through an integrated production system, including the development of production lines, enhanced supply-chain quality controls, and higher packaging efficiency, ensuring that Egyptian products reach global markets at standards comparable to leading international brands.
He concluded by emphasizing that enhancing the global reach of the “Made in Egypt” label remains a strategic priority for the group. Egyptian Swiss Group continues working to open new markets, support national industry, and expand Egypt’s export base by strengthening the presence of Egyptian products worldwide.
