Master El Zenouki and Zinox El Zenouki are participating in Obj Expo, an exhibition dedicated to home accessories, décor and design, held at District 5 in New Cairo from October 8 to 11, 2026. The two companies are showcasing their latest cookware collections as part of their efforts to strengthen their market presence, introduce new product ranges and engage directly with consumers.
Mahmoud El Zenouki, CEO of both companies, said the participation brings together two brands: Zinox, which specializes in stainless steel cookware, and Master, which focuses on ceramic-coated cookware.
He explained that the exhibition provides an opportunity to showcase their latest innovations and gather customer feedback on recently introduced products.
El Zenouki noted that the decision to participate in Obj Expo was driven by the alignment between the exhibition’s concept, organizational approach and the group’s strategic direction, particularly its newly developed product ranges. He added that the profile of the target audience and the participating brands were key factors behind the decision.
He explained that the group is presenting a new cookware collection featuring technologies that differ from those used in conventional stainless steel products. These innovations represent a key focus for Zinox as it continues to develop materials and designs that respond to evolving consumer needs.
El Zenouki emphasized that the timing of the exhibition is particularly important for both companies, as it coincides with the initial introduction of their new product ranges. This provides a valuable opportunity to engage directly with end users and gather their feedback and assessments before expanding the products’ availability in the market.
He stressed that the primary objective of participating in Obj Expo is to increase product awareness, strengthen consumer engagement and assess market acceptance of new designs and materials, rather than focus on direct sales. The exhibition serves as a marketing platform that enables the group to evaluate market response and better understand customer preferences in the coming period.
El Zenouki also highlighted the exhibition’s specialized focus as a major reason for participating. He explained that home accessories and related products are typically displayed at broader furniture and furnishings exhibitions, whereas Obj Expo provides a more dedicated platform for showcasing these categories independently. This allows companies to highlight their products in greater detail and connect more effectively with interested consumers.
Obj Expo brings together a diverse range of brands operating across the décor, lighting, furnishings, home accessories, finishing materials, ceramics and porcelain sectors, alongside marble products and artificial plants.
