Egyptian Swiss Group for Pasta, Milling, and Concentrates is taking part in the “Private Label – Dubai 2025” exhibition, held from September 15 to 17, as part of its strategic expansion plan across the Gulf region, Africa, Eastern Europe, and Latin America. The company also aims to reinforce its standing in traditional markets where it enjoys a strong reputation.
A Strategic Platform for Exports
Eng. Ahmed Alsebai, General Manager of Egyptian Swiss Group, emphasized that the exhibition serves as a pivotal platform to forge new partnerships with major importers and international retail chains. “Such opportunities pave the way for expanding Egyptian exports and securing long-term supply agreements,” he said.
The Role of International Exhibitions
Alsebai highlighted that specialized international exhibitions have become a cornerstone in boosting exports. “They are no longer just product showcases but also venues for building strategic relationships and sealing long-term contracts with global clients,” he explained. He added that participation in such events enhances Egyptian companies’ ability to track global market trends, adapt to consumer needs, and continuously improve product competitiveness.
Arab Markets Driving Growth
According to Alsebai, Arab markets remain the leading destination for Egyptian food exports, recording remarkable growth in recent years. This growth, he noted, is supported by geographic proximity, shared consumer habits, and trade agreements with Gulf and North African countries.
He pointed out that Saudi Arabia, the UAE, and Kuwait in particular present promising markets for pasta and concentrates, given the rising demand for high-quality food products.
Local Products with Global Standards
The company is showcasing its diverse product portfolio—including pasta, flour, and tomato concentrates—currently exported to more than 50 countries. “Our tomato paste is made with 100% locally sourced ingredients, and our pasta uses over 81% local content, underscoring our commitment to supporting Egyptian industry while boosting foreign currency inflows,” Alsebai said.
About Egyptian Swiss Group
Founded in 1995, Egyptian Swiss Group started as a flour trading company before expanding into milling with its first plant in Assiut in 2003, followed by Borg El-Arab in 2007, and 10th of Ramadan City in 2010. In 2013, the group inaugurated its first pasta factory, later adding a concentrates plant, and in 2018 merged its milling operations to maximize efficiency.
Today, the group operates an integrated industrial complex that includes a pasta plant with a capacity of 8,000 tons per month, two mills with a combined output of 30,000 tons of flour per month, a tomato paste plant with a capacity of 3,000 tons per month, and wheat silos with a storage capacity of 50,000 tons.
The company employs over 700 staff, with total investments exceeding EGP 3 billion and annual sales reaching EGP 3.5 billion, including $50 million in exports.
