Green Investment company, announced the results of its first year of operation for its platform “B almetr” specialized in fractional ownership, as the company explained that the experience reflected the growing demand for more flexible real estate investment models that allow investors to enter the market according to their financial capabilities and investment objectives, rather than being tied to purchasing an entire property.
Ahmed Youssef, CEO of Green Investment, said that launching of “B almetr” platform came in response to the changes witnessed in the Egyptian real estate market, which necessitated the development of new investment tools that reduce the cost of entering the sector and give investors wider options in distributing their investments.
He emphasized that the platform allows clients to own real estate areas starting from just one meter, without being restricted to a specific number of meters, which transforms real estate into an investment tool whose area can be determined according to each client’s investment capacity, noting that this model aims to broaden the investor base in the real estate sector and attract segments that were previously unable to participate in traditional real estate investments.
He added that Green Investment has begun a new expansion phase, by contracting for six new real estate projects to enable their availability through the “B almetr” platform, which supports the diversity of the investment portfolio in terms of locations, project types, and return mechanisms.
The new projects are distributed across the New Capital, the Financial District, the Tourist Towers district, Fifth Settlement, the North Coast, and New Mansoura City, which reflects the company’s focus on building a multi location portfolio rather than concentrating on a single geographic area.
He pointed that location diversification is a crucial element in managing investment risks and gives clients the opportunity to choose real estate assets according to the nature of the area, its investment objectives, and the expected level of demand.
Green Investment CEO, emphasized that the most significant development in “B almetr” model is the shift from a real estate investment concept based on purchasing a complete unit, to a more flexible model based on fractional ownership, noting that this model contributes to redefine the relationship between the investor and the real estate asset.
He assured that the company puts clear standards when selecting projects offered on “B almetr” platform, foremost among them being that the units and assets for investment are already established, which reduces reliance on projects that are still in the conceptual or early stage phases.
He added that the platform’s philosophy is based on offering participatory investment as a real estate tool based on tangible assets, while focusing on selecting projects with clear investment potential, which enhances investor confidence and supports the sustainability of the model.
He revealed the company’s readiness to open its second branch abroad as part of its expansion plans, which is located in Kuwait, and will be the company’s second international branch after its branch in Saudi Arabia, as this expansion is part of its strategy to broaden its operations and reach a wider investor base, in parallel with its continued expansion in the Egyptian market.
He pointed that abroad expansion represents a new phase in the company’s strategy, especially given the growing demand of arab investors on real estate opportunities in the Egyptian market.
Green Investment Company was established in 2018 in the Egyptian market, and has experience in the fields of real estate development and asset management, besides reling in its investment structure on an Egyptian-Saudi partnership, which supports its ability to expand and develop investment products that meet the investors requirements.
