JUZUR Company has officially launched its operations with a grand celebration at the Sound and Light Theater at the Pyramids, west Cairo. The event saw the unveiling of its first project, NEO, attended by top officials, business leaders, bank representatives, real estate developers, marketers, artists, and notable figures from the community and real estate market. The launch set a new standard with its innovative and powerful approach, promising clients a unique, world-class project on Egyptian soil.
Eng. Tarek Nour, CEO of JUZUR Company, highlighted that the impressive debut of the company’s first project signifies a strong and distinctive beginning. The company’s shareholders bring substantial expertise in real estate development, financial strength, and a clear strategic vision, all of which confirm that the real estate market is welcoming a significant new entity.
He added that JUZUR Company will not be an ordinary company executing typical projects. Its vision is centered on innovation and harnessing the company’s competitive advantages to create vibrant, fully integrated urban developments that provide a unique lifestyle for all residents.
He emphasized that the company aims to make a significant architectural impact on the Egyptian real estate market, matching the scale and pace of the ongoing urban development. The extensive infrastructure and development efforts by the state require robust real estate entities capable of supporting this growth and launching globally competitive projects.
Dr. Moataz Shalaby, Chief Commercial Officer of JUZUR Company, explained that the grand launch event was designed to introduce the company’s strategic plans and announce the emergence of a new real estate entity operating with global standards. The NEO development is the embodiment of these principles, spanning approximately 19,000 sqm in a prime location in New Cairo.
Shalaby highlighted that the project is situated on Al-Nasr Axis, near the Attorney General’s office, featuring a notable 103-meter wide frontage directly on the axis. The second frontage overlooks the Carnation Villas, providing the project with dual frontages of equal length.
He pointed out that the project has engaged strong partners, including Ldp+Partners as the engineering consultant, Etqan for real estate consultancy, and I Brand for curating global brands within the project, alongside Nutshell Creations. All these entities are leaders in their respective fields. Additional major collaborators for the project will be announced soon.
He added that the NEO is the first building in Egypt, Africa, and the Middle East, and one of the few globally, to feature facades with screens covering over 80% of both internal and external surfaces. These screens will showcase various celebrations and events, establishing the project as an architectural landmark in Egypt.
He elaborated that the project features retail spaces starting from 40 sqm, as well as medical and admin units starting from 50 sqm. The company offers five different payment plans to accommodate a wide range of clients, with down payments starting at 5% and extending up to 9 years.
The grand and distinctive celebration was brought to life by the world-renowned artist Omar Khairat, along with Amir Kamel and the globally acclaimed Ukrainian singer Etolubov. The event was marked by awe and admiration for the details of the NEO project and the company’s strategic plan, which aims to achieve a leading position in the real estate market in record time.
