Al-Borouj Misr Developments has unveiled an ambitious expansion strategy, introducing four major projects across key strategic locations with a total investment of around EGP 60bn. The announcement underscores the company’s confidence in the resilience and attractiveness of Egypt’s real estate market, as well as its robust financial capacity to drive forward bold and serious development plans.
The company launched its first two projects during a major celebration attended by senior executives, prominent Emirati investors, leading Egyptian businessmen, and notable public figures, drawing an impressive crowd of over 1,500 real estate marketers from top marketing firms across Egypt.
Hazem El Sherif, Chairman of Al-Borouj Misr, stated that these new projects are part of the company’s strategic vision to develop fully integrated urban communities that meet international standards, based on modern design, smart management, and prime locations—aligned with market demands and customer aspirations.
He noted that one of the four projects is being developed in partnership with Organi Group, marking one of the largest strategic moves in Egypt’s tourism real estate development sector this year.
He highlighted the company’s confidence in the resilience and long-term growth of Egypt’s real estate market, stating, “We are committed to channeling new investments into fully integrated developments that embody our philosophy of delivering genuine value and premium quality to our clients. Each project has been carefully located to ensure strong market competitiveness and align with the evolving needs of our customers.”
He pointed out that the new projects are spread across key locations such as the North Coast and New Cairo, encompassing residential, commercial, administrative, and tourism developments. Designed to meet the rising demand from a broad spectrum of clients and investors, these projects will further strengthen the company’s real estate portfolio and solidify its standing among Egypt’s leading developers.
El Sherif disclosed that the company is targeting sales exceeding EGP 25bn in 2025, including launching new phases within both its upcoming and existing projects. The company also plans to inject over EGP 4 billion in direct investments toward construction across its current developments.
He added that Al-Borouj Misr owns a land portfolio of more than one million square meters in prime locations across Cairo and North Coast. Furthermore, the company plans to expand with new developments in West Cairo.
Mohamed Assy, Vice Chairman of Al-Borouj Misr Developments, announced the launch of two major projects with outstanding specifications in strategic locations, representing a pivotal shift in the company’s expansion strategy and its commitment to offering real estate products that meet the evolving demands of the Egyptian market and customer expectations.
Assy said that the two projects combine modern design with high-quality execution, focusing on providing a comprehensive environment of services and facilities, ensuring a unique experience for both residents and entrepreneurs. The highest standards of sustainability and smart planning have been incorporated to ensure optimal use of space and deliver real added value to investors.
He pointed out that the first project, FCC New Cairo, is a comprehensive administrative and commercial development located on the Clubs Road in Fifth Settlement area at New Cairo. The project boasts sophisticated architectural design with spaces starting from 60 sqm, offering a payment plan of up to 8 years, with delivery scheduled within 30 months.
He added that the second project, 6ixty Heliopolis, is an administrative, medical, and commercial development located in the heart of Heliopolis. It enjoys a strategic location and outstanding design. The project was launched for sale in the first quarter of this year and achieved record sales within a short period, reflecting its appeal and alignment with the expectations of target customers.
He explained that the collaboration with strong entities and a select group of top consultants and management companies for these projects is aimed at delivering integrated developments that adhere to international standards. These collaborations include partnerships with the Yasser Al Beltagy Architects (YBA), Raef Fahmi Architects, as well as strategic alliances with major hotel brands like Movenpick, Accor, Sofitel, and, most recently, Crown Plaza for New Heliopolis project.
He added that the company has also partnered with CBRE, a global firm, for the management and operation of the commercial areas, ensuring a professional operational experience that exceeds customer expectations and achieves optimal performance for these developments.
Assy said, “Strategic partnerships have also been signed with several local and international entities specializing in hotel operations, administrative, and medical services. The company is working with leading brands for its commercial and administrative projects, including Regus, La Poire, Carrefour, Cilantro, and other renowned brands, enhancing the projects’ status and supporting their investment value.”
He affirmed the company’s commitment to delivering all its projects on schedule, with a major wave of handovers set to begin in 2025 and continue through mid-2026. The focus will be on quality, with all infrastructure and services fully completed before delivery.
Ahmed Fouad, Chief Commercial Director at Al-Borouj Misr, stated that the company plans to launch two more projects in the near future. This comes as part of its broader strategy to introduce four major developments in 2025, with total investments reaching EGP 60bn—further solidifying Al-Borouj Misr’s position as a financially strong and credible developer with a track record of successful partnerships.
Fouad revealed that the third project, set to launch soon, is Bianchi North Coast, which Al-Borouj Misr acquired in partnership with Organi Group and the UAE-based Asba Company. It is a fully integrated coastal development located on one of the most beautiful beaches of the North Coast, featuring villas, chalets, and cabanas, along with top-tier beachfront and recreational services. The official launch is scheduled for this May, with construction set to begin immediately.
The fourth project is Villar Project – North 90, a mixed-use development comprising administrative, medical, and commercial spaces in one of prime locations in New Cairo’s Fifth Settlement. It offers a variety of unit sizes with competitive pricing and flexible payment plans, he said.
He further noted that the four projects are strategically located to meet the diverse needs of both existing clients looking to reinvest with Al-Borouj Misr and new customers eager to join its expanding client base.
Karim Kalila, Sales Director at Al-Borouj Misr, said, “Before launching the two projects, the company carried out in-depth market research to identify customer needs and developed a wide variety of units tailored to different segments, from investors to those seeking high-end residential options. These new developments significantly strengthen Al-Borouj Misr’s already distinguished portfolio.”
He added that through these projects, Al-Borouj Misr aims to further solidify its position among the top real estate developers in the market by offering innovative solutions and competitive offerings that appeal to a wide range of clients.
Kalila noted that the sales plans were carefully developed to align with current market dynamics, providing flexible payment systems and genuine facilities.
He concluded that the initial launch of these projects will feature competitive prices and flexible payment plans that suit various customer segments, whether for residential or investment purposes—making them a promising opportunity in Egypt’s real estate market.
