The Evoque Group has announced the opening of the Nolinski Saint-Tropez Bay Hotel in the village of Gassin in April 2027. For the first time, Nolinski is venturing beyond the cityscape to a new destination. Following Paris and Venice, the brand arrives in Gassin, on the outskirts of Saint-Tropez, occupying the iconic site that previously housed the Mas de Chastella Hotel, amidst landscaped gardens spanning three hectares.
Here, the daily details weave their own rhythm between long lunches, returning from the beach at the end of the day, contemplating golden sunset moments in the lounge, dinners that continue until late at night, and spontaneous gatherings… all within an atmosphere that provides families and groups with a comfortable stay suitable for different generations.
This project is led by Zaka Investments (a real estate company) on behalf of the Evoque Group (the hotel operator), both of which are owned by Pierre Bastide, in partnership with Famille C Participation (the Courtin-Clarence family’s investment fund), and the strategic shareholder in the Evoque Group.
Roman Eiserman, Managing Director of the Evoque Group, said
We enhance brand appeal through the experience we offer, from meticulous attention to detail and exceptional service to the unique ambiance of each venue. These qualities contribute to solidifying the brand’s reputation over time.
Here, expansive spaces and lush gardens frame the experience, while the flowing rhythm of moments completes the magnificent scene. The Nolinski Hotel Saint-Tropez Bay is a complete destination, offering lunches, pleasant encounters, evening preparations, dinners, and late-night gatherings, all within an atmosphere that reflects the elegance and simplicity of Saint-Tropez. Thus, this address embodies a lifestyle built on vibrancy, beautiful moments, and the joy of living in the moment.
Nathan Leterra drew inspiration for the design of the Nolinski Hotel Saint-Tropez Bay from the atmosphere of the Riviera, presenting a vision that expresses the identity of the Nolinski brand through clean lines, warm materials that speak to the senses, natural light that floods the space, and a summery lifestyle reflected in the details of the daily experience.
From morning till night, the hotel offers a complete five-star experience through its restaurant, lounge, swimming pools, and wellness club, while the kids’ club and teens’ area allow families to enjoy the destination with complete comfort and without any compromises.
The Nolinski Saint-Tropez Bay Hotel will feature 55 rooms and suites with terraces, a restaurant and lounge, a wellness and spa area, a kids’ club and teens’ area, two swimming pools (18 and 33 meters), a tennis and padel club, landscaped gardens, and a concierge service. Located in the village of Gassin on the outskirts of Saint-Tropez, the hotel embodies the “Nolinski Riviera” concept, combining distinctive style with the art of living. The hotel is scheduled to open in April 2027, with reservations opening in July 2026.
