Katameya Group has announced a strategic partnership with AE Media Production (AEMP) to produce promotional and documentary works for Katameya Coast, as part of the Group’s strategy to professionally document and communicate the project’s development, lifestyle, and overall destination experience.
The partnership comes amid the rapid transformation of Egypt’s North Coast into a major destination for real estate investment, hospitality, entertainment, and leading brands, increasing the importance of professional media and communication in building long-term project value.
Dr. Abdel Rahman Essam, Founder & CEO of AEMP, said the partnership represents an important addition to the company’s portfolio and supports its expansion strategy across the North Coast.
“Katameya Coast represents the type of strong, scalable destination we aim to partner with. Our strategy is not simply to deliver individual productions, but to build long-term partnerships with leading developers and document projects as they grow, evolve, and create lasting value,” Essam said.
He added that the project’s diverse operational ecosystem is one of its key strengths, particularly its waterfront, hospitality, and lifestyle offerings. Katameya Coast features a range of brands and concepts, including Solana Hotel, RAF, TBC, Dara’s ice cream, JJS, and The Lemon Tree, contributing to a more integrated experience for owners and visitors.
Essam emphasized that AEMP’s expansion strategy is based on selectively partnering with projects that demonstrate strong investment and operational potential.
“The success of a real estate destination goes beyond the quality of the development itself. Operations, experience, positioning, and communication all play an essential role in maintaining its appeal and maximizing its long-term value,” he added.
The collaboration marks the beginning of a broader partnership between Katameya Group and AEMP, with both companies looking to build on the cooperation across future opportunities.
