Rock Developments has announced the organization of its third major event at its prestigious project, Rock Gold, located in the Golden Square area of New Cairo. The event will feature live screenings of the FIFA World Cup 2026 matches on a MEGA screen, complemented by a vibrant atmosphere and a wide range of interactive experiences and entertainment activities. The initiative reflects the project’s growing success in positioning itself as a destination of choice for visitors and clients even before its official opening.
Commenting on the event, Eng. Emad Doss, CEO of Rock Developments, stated that hosting the third event at Rock Gold ahead of its official opening reaffirms the company’s vision of creating vibrant and engaging communities within its developments from the earliest stages, rather than waiting until projects become fully operational.
He added that the World Cup screenings will continue throughout the tournament, with daily activities and experiences designed to bring together football fans, families, and visitors in an enjoyable and dynamic environment.
Doss explained that hosting the FIFA World Cup experience comes as a continuation of a series of successful events previously organized at Rock Gold, aimed at introducing clients and visitors to the project’s unique concept while showcasing its potential as Egypt’s first integrated mall dedicated to meeting women’s lifestyle, shopping, and service needs under one roof.
He highlighted that the project has already hosted several successful events over recent months, most notably the launch of the luxurious Nagham Tent during the holy month of Ramadan, which provided a premium hospitality experience and attracted a large number of visitors. This followed the highly successful Golden Carnival, held during the Christmas season, which witnessed strong participation from families and clients through a variety of entertainment, artistic, and recreational activities.
Doss emphasized that Rock Developments’ strategy is centered on delivering a comprehensive customer experience across its commercial developments by seamlessly integrating shopping, entertainment, hospitality, and specialized services. This approach enhances the project’s value proposition and strengthens its position as a fully integrated destination.
He further noted that Rock Gold represents an innovative concept within the Egyptian real estate market, having been designed as the country’s first integrated mall dedicated to serving women’s diverse needs. The project brings together a carefully curated mix of brands specializing in gold and jewelry, fashion, beauty and wellness services, specialized medical clinics, restaurants, cafés, a children’s area, fitness facilities, banking services, and other complementary offerings.
The project also enjoys a prime strategic location in the heart of New Cairo’s Golden Square district, directly overlooking Mohamed Bin Zayed Axis and in close proximity to the American University in Cairo (AUC). This exceptional location enhances its ability to attract visitors and customers while providing a strong competitive advantage within one of East Cairo’s most vibrant and rapidly growing destinations.
Doss confirmed that the company is currently finalizing preparations for the project’s official opening and operation. He noted that the remarkable turnout witnessed across the three events held at Rock Gold reflects the strong confidence the project has already earned among clients, investors, and visitors alike.
He added that this success further validates the company’s vision of delivering a specialized commercial and entertainment destination that introduces a new concept to shopping centers in the Egyptian market and sets new standards for customer experience and community engagement.
Rock Gold is one of the flagship developments of Rock Developments, a leading real estate developer with more than 40 years of experience across the Egyptian and Canadian markets. The company boasts a diversified portfolio of residential, commercial, and administrative developments.
Its projects across East and West Cairo include Rock Gold in New Cairo, Rock Capital 1 in the New Administrative Capital, Rock White and Rock Green in New Heliopolis, Rock Yard in Sheraton, Rock Eden in 6th of October City, Rock Ville in Obour City, and Rock Vera in New Cairo, in addition to several distinguished developments and upcoming projects currently under preparation for launch.
