umia, Egypt’s leading e-commerce platform, has officially launched its 13th Anniversary Campaign, marking over a decade of serving millions of customers with a shopping experience rooted in value, convenience, and trust.
Since its launch in Egypt in 2012, Jumia has played a central role in shaping the country’s e-commerce landscape. By connecting millions of customers to a wide range of products and sellers, the platform has opened new commercial channels for local businesses and small and medium-sized enterprises (SMEs). Jumia’s continuous investment in digital infrastructure, logistics, and fintech solutions has accelerated financial inclusion and expanded access to online payments, creating a more connected, efficient, and accessible retail ecosystem across the nation.
The campaign, running from May 12 to June 1, is tagged “13 years of trust, savings, and the stories we lived together.” Leading brands such as Adidas, Samsung, LC Waikiki, AEO, and GlaxoSmithKline are participating through exclusive offers and curated product selections.
Abdellatif Olama, CEO of Jumia Egypt, stated: “This celebration is a tribute to our journey with customers, built on trust, continuity, and innovation. It also reflects a renewed commitment to expanding access to digital commerce through stronger partnerships with brands, financial institutions, and government stakeholders. Our vision remains clear: smarter shopping for every Egyptian.”
This year’s celebration offers customers up to 80% off across multiple categories including fashion, electronics, appliances, accessories, beauty, and home décor. The campaign is structured around key thematic phases designed to meet customer needs, featuring daily surprises, exclusive deals, and deep category-specific discounts.
Peak campaign days include May 12, 19, and 26, with WOW deals, 13% discount coupons every Monday, and an upgraded Wheel of Fortune offering larger prizes. Customers can also access Super Flash Sales from Sunday to Thursday at 2 PM, along with Brand Days, Weekend Offers, and a final day on June 1 as the campaign concludes.
To facilitate a seamless shopping experience, Jumia is providing flexible installment plans – 0% interest, no down payment, and no admin fees, for up to 12 months. These are available through partnerships with National Bank of Egypt, Aman, Souhoola, Contact Now, and Forsa, for purchases starting at EGP 500.
Over the past 13 years, Jumia has also been a key growth partner for thousands of Egyptian sellers, providing training, marketing tools, and flexible payment facilities to help them scale. From nationwide delivery networks to strategic partnerships with banks and consumer finance companies, Jumia has made digital commerce a reality for all segments of society.
