Elaf Developments has unveiled a series of strategic partnerships for its flagship Kawn development in 6th of October City, collaborating with leading international and local firms to elevate the project’s standards and reinforce its position as one of West Cairo’s premier mixed-use destinations.
Mohamed Ghaly, Chairman of Elaf Developments, stated that Kawn marks a transformative milestone for the company and reflects its vision of developing integrated projects that combine investment opportunities, professional operations, and high-quality services.
Ghaly said that the future of real estate development depends as much on the quality of strategic partners as it does on location and design, which is why the company has focused on building alliances with organizations that possess extensive global expertise and a proven track record of success to support the project’s long-term vision.
Ghaly revealed that Elaf Developments has forged strategic partnerships with a distinguished lineup of global and local industry leaders to ensure the delivery of Kawn to the highest international standards. Under these agreements, Radisson Hotel Group has been appointed to operate and manage the project’s hotel and serviced residences, marking the hospitality brand’s debut in West Cairo.
The company has also appointed JLL, one of the world’s leading real estate advisory firms, as the project’s real estate investment management consultant. Meanwhile, ACE Moharram.Bakhoum will provide engineering and construction consultancy services, while RAY Designs, led by renowned architect Hisham Bahaa El-Din, has been entrusted with the project’s architectural design and master planning.
“Our objective was never to associate the project with internationally renowned brands simply for their marketing value,” Ghaly said. “Rather, we carefully selected partners who are leaders in their respective fields, ensuring that every aspect of Kawn is supported by world-class expertise that creates meaningful and lasting value.”
He added, “Kawn is designed to shape the future of West Cairo. It reflects Elaf Developments’ vision of creating sustainable real estate destinations that deliver long-term value for investors while offering a seamless, integrated experience for residents, visitors, and businesses alike.”
Ghaly further noted that launching construction works simultaneously with the project’s official unveiling demonstrates the company’s unwavering commitment to execution. “It highlights the strength of our financial position, our confidence in the resilience and long-term potential of Egypt’s real estate market, and our ability to translate ambitious plans into tangible progress from day one—reinforcing the trust of both investors and customers in the project’s future.”
Ahmed Zayed, Chief Commercial Officer of Elaf Developments, described Kawn as a next-generation mixed-use destination that brings together business, hospitality, retail, and lifestyle experiences within a fully integrated environment.
He said that the project has been carefully conceived to address the evolving needs of Egypt’s real estate market and the growing demand for developments that combine strong investment potential with professional asset management and diversified uses.
Zayed added that today’s real estate buyers have become increasingly sophisticated, placing greater emphasis on operational excellence, sustainable asset value, and long-term investment performance rather than simply acquiring a property.
“This understanding has shaped Elaf Developments’ strategy of partnering with industry-leading local and international firms,” he noted. “By bringing together best-in-class expertise across every aspect of the project, we are creating a destination that offers a clear competitive edge while delivering lasting value and greater confidence for investors, businesses, and end users alike.”
Zayed pointed out that Kawn enjoys a prime location in the heart of 6th of October city, with direct frontage on the 26th of July Corridor and Gamal Abdel Nasser Road. The mixed-use development features a comprehensive blend of retail, office, medical, hospitality, and serviced apartment offerings, organized around five main plazas to create an integrated destination for business, hospitality, shopping, and services.
He added that Kawn builds on Elaf Developments’ proven track record of delivering high-quality real estate projects. The company’s portfolio includes several landmark developments, including Vida Residence, AQMAR, Panorama Mall, and Cairo Plaza, reflecting its expertise in developing diversified real estate products that meet evolving market demands and align with modern investment trends.
