Valley Water, owner of the Elano Water brand, took part in the third edition of the Madrasset El Saada initiative, one of Al Manfaz’s projects organized by Focus Experimental Marketing Agency. The initiative distributed 30,000 boxes of school supplies with the participation of several sponsoring companies and under the patronage of the Ministry of Education and Technical Education.
Supporting the Educational Process
The campaign aims to provide school supplies to the most underprivileged students accross Egypt’s governorates, reinforcing the educational process and promoting equal opportunities for all.
Participation of Company Leaders and Employees
Leaders and employees of Valley Water – Elano Water – were keen to actively contribute at the initiative’s headquarters, assisting in the preparation of schoolbags and supplies. Among the participants were Dr. Ahmed Eliwa, CEO of Valley Water, and Maha Abusaa, Senior Manager of Corporate Social Responsibility and Sustainability.
A Comprehensive Commitment to Society
Dr. Ahmed Eliwa, CEO of Valley Water, emphasized that Elano Water’s participation reflects the company’s ongoing commitment to meaningful community initiatives that support students and address their educational needs.
He explained that the company views corporate social responsibility not simply as donations, but as an integrated system rooted in solidarity and active participation to achieve real impact.
Dr. Ahmed Eliwa, CEO of Valley Water, highlighted that CSR at Elano is a genuine commitment to society, noting that the company recently focused its efforts on supporting Gaza and the Palestinian people, while also cooperating with charitable associations across Egypt in various fields.
He added that Elano prioritizes supporting education and creating equal opportunities for underprivileged students through initiatives that focus on human development as a cornerstone of sustainability.
Madrasset El Saada as a Model of Public-Private Integration
Dr. Ahmed Eliwa, CEO of Valley Water, described Madrasset El Saada as a strong model of collaboration between the private sector and community organizations, maximizing positive impact and reaching the most vulnerable beneficiaries. He stressed that while companies compete in the market, they unite when it comes to social responsibility.
Strengthening Employees’ Sense of Belonging
Maha Abusaa, Senior Manager of Corporate Social Responsibility and Sustainability, emphasized that involving employees in packing school supply boxes fosters cooperation, positivity, and a stronger sense of belonging within the company.
She added that Elano’s CSR strategy aligns with Egypt’s national vision of building a cohesive society that ensures dignity and opportunity for every citizen.
Abusaa stressed that community development is not optional but a responsibility, affirming that the sustainability of companies is interdependent with the well-being of society.
Appreciation from Focus Experimental Marketing Agency
Kareem Mekki, CEO of Focus Experiential Marketing Agency, praised Madrasset El Saada as more than an initiative, but rather a genuine example of collaboration between state institutions and the private sector in serving the community.
He expressed his happiness at the success of the initiative accross its three editions, which have brought joy to thousands of students through the distribution of school supplies and the renovation of public schools.
Mekki also noted Al Manfaz’s successful track record with initiatives such as “Kol Yom Hekaya”, which has distributed food supplies in underserved villages during Ramadan for three consecutive years, under the patronage of the Ministry of Social Solidarity and in partnership with various organizations.
He concluded by thanking Elano Water for its valuable contribution to the success of the third edition of Madrasset El Saada.
