Madinet Masr (EGX code: MASR.CA), one of Egypt’s leading real estate developers, has announced the signing of two strategic partnerships. with LA7, a leading brand in the health and fitness sector, and with Qubix Co. to establish, The Prism, Tajed’s first commercial and entertainment hub. The partnerships are aiming at delivering seamless, innovative, and integrated experiences that cater to all the diverse needs and aspirations of customers within “Tajed”, Madinet Masr’s first integrated commercial district.
Under the agreement with LA7, the brand will establish its largest branch in “Tajed”, spanning over 5,400 sqm, to deliver premium integrated health, wellness, and sports experiences. The branch will offer a wide range services focused on fitness, nutrition, and relaxation, including personalized training programs, specialized nutrition consultations, boxing and yoga classes, and fully equipped courts for pickleball, badminton, padel, and functional training. The branch will also feature FIXYOU therapy and rehabilitation services, fully equipped recovery rooms, and luxurious spa experiences. To enrich the lifestyle offering, the branch will incorporate recreational components, including an LA7 sportswear store, a cooking school, and music rooms, transforming it into a holistic destination that enhances the services of “Tajed” and provides its visitors with unprecedented luxury. The branch is scheduled for completion and official operation in the first quarter of 2027.
Additionally, an agreement was signed with Qubix Co. to design and develop “The Prism”, Tajed’s first commercial and entertainment hub, spanning 7,000 sqm. The Prism will introduce a vibrant blend of premium fast casual and casual dining concepts, alongside curated fashion retail offerings, all tailored to diverse lifestyles and preferences. The commercial and entertainment hub will be thoughtfully divided to include drive-thrus for fast casual concepts, anchor units for casual dining, and a dedicated space—the prism—for events and retail supporting local brands. The Prism will house 15 tenants across the food & beverage and fashion sectors, and its construction is expected to be completed by the end of 2026.
Commenting on the signing of two partnerships, Eng. Abdallah Sallam, President and CEO of Madinet Masr, stated: “At Madinet Masr, we are committed to creating holistic, future ready communities that elevate the quality of life and meet the evolving needs and aspirations of our customers, while also serving the neighboring communities. Tajed, our first integrated commercial district, reflect this vision by blending contemporary design with strategic
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partnerships to deliver a multidimensional experience. Through our collaboration with leading brands, we aim to provide services that create genuine value and reinforce Tajed’s position as a premier commercial destination.”
Karim Rafla CEO at Qubix Co, added: “We are proud to partner with Madinet Masr to bring ‘The Prism’ to life; a visionary commercial hub within ‘Tajed’ that reimagines dining and retail through cutting-edge architectural design tailored to modern market needs. This project reflects our commitment to enabling modern urban lifestyles and fostering local economic growth through creating commercial spaces to inspire social interaction, and offer visitors a vibrant, future-forward experience.”
From his side, Omar Ghazaly, Founder of LA7, said: “Our strategic partnership with Madinet Masr marks a pivotal milestone in our journey to redefine health and wellness experiences in Egypt. In addition to being our largest branch, the LA7 branch in ‘Tajed’ is an integrated ecosystem that elevates the visitors’ experience through a unique blend of fitness, wellbeing, and entertainment services. We see ‘Tajed’ as the ideal commercial district to realize our bold vision of promoting a balanced, sustainable lifestyle aligned with the aspirations of the Egyptian customers. Beyond that, the facility has emerged as a standout destination that attracts significant interest even from outside of Egypt, positioning it as a regional benchmark for complete wellness experiences.’
These strategic partnerships underscore Madinet Masr’s unwavering commitment to delivering best-in-class services and experiences that foster modern, enriched lifestyles across its developments. Spanning over 39,000 sqm, “Tajed” represents an integrated commercial destination catering to all customer needs and various commercial activities. Several leading brands and tenants have been attracted, including B.TECH, which has already opened, and Carrefour, which is scheduled to open in the last quarter of 2025. The district is divided into 9 zones overlooking the ring road, with direct access from the Cairo-Suez Road, making it effortlessly accessible to residents of New Cairo and neighboring areas where it offers an exceptional shopping experience, providing real value to customers.
