The city of Marrakech – the Red City witnessed a major tourism milestone today with the grand opening of Pickalbatros Sungo Club Marrakech, the latest addition to the portfolio of Pickalbatros Hotels & Resorts, marking another step in the group’s regional expansion strategy across North Africa and the Middle East.
The new resort stretches over 103,000 square meters and features 341 rooms and suites designed to combine modern leisure with sports and entertainment facilities. With its vibrant club atmosphere and serene accommodations overlooking the Atlas Mountains, Sungo Club redefines the concept of the “all-inclusive resort.”
Thanks to its strategic location near the heart of Marrakech and Marrakech International Stadium, the resort offers guests a unique opportunity to combine Morocco’s rich cultural heritage with the tranquility of nature, while also serving as a hub for international sports camps and events.
Pickalbatros Expansion: From Egypt to Morocco
Since its establishment, Pickalbatros has become one of the largest investors in Egypt’s tourism and hospitality sector, managing a wide network of luxury resorts in Hurghada, Sharm El-Sheikh, and Marsa Alam. The group is renowned for iconic projects such as Neverland in Hurghada, the largest water park resort in the region, which boosted the Red Sea’s global tourism appeal.
In recent years, the group has strategically expanded into Morocco, launching resorts in Agadir, and now adding Sango Club Marrakech to its portfolio – a landmark project that reinforces Morocco’s position on the group’s map of world-class destinations.
Kamel Abou Aly: A Visionary Leader
The group is led by prominent Egyptian businessman Kamel Abou Aly, recently recognized as the Best Tourism Entrepreneur of 2025 by the AFASU Golden Awards, and featured on the cover of Forbes Middle East for his remarkable contributions to the regional tourism industry.
Abou Aly emphasizes that Pickalbatros’ strategy is built on merging luxury, world-class hospitality, and family-oriented entertainment, catering to both local and international guests while supporting the national tourism industries in Egypt and Morocco.
Economic and Tourism Significance
The opening of Sango Club Marrakech is a significant addition to Morocco’s booming tourism sector, highlighting growing investor confidence in the North African market. It also strengthens Marrakech’s position as a global destination capable of blending cultural, leisure, and sports tourism.
Future Expansion Plans
Looking ahead, Pickalbatros Hotels & Resorts is preparing for a new phase of regional and international expansion. Plans include the development of three new large-scale resorts inspired by the Neverland concept in Sharm El-Sheikh, Marsa Alam, and Morocco, offering a new dimension of entertainment-driven tourism. The group also aims to explore new markets, positioning Pickalbatros as a leading brand for family-friendly and entertainment resorts across the Middle East and Africa.
