PLDG Development announced the signing of a series of strategic agreements with some of the largest engineering and consultancy firms in Egyptian market, as part of its plan to enhance the quality of design and execution across its New October View and White Residence projects in Sheikh Zayed City.
The move reflects the company’s strategy of collaborating with experienced partners that possess strong expertise and a proven track record in major developments.
The agreements were announced during a major ceremony organized by the company, attended by leading figures from real estate sector, success partners, clients, and real estate marketing companies.
During the event, PLDG Development unveiled its investment and expansion plans for the coming period, in addition to honoring its partners and top-performing marketing firms.
The agreements include appointing Precision Design Group (PDG) as architecture consultant for the New October View project, while Dreams Consulting Engineering will oversee architecture consultancy works for the White Residence project.
PLDG Development also signed an agreement with ACE Moharram.Bakhoum to act as structural consultant for the New October View development, as part of the company’s strategy to partner with specialized firms that have strong technical and engineering expertise.
Mohamed Mady, Chairman of PLDG Development, stated that the agreements align with the company’s vision of developing high-quality projects in collaboration with reputable engineering and consultancy firms with extensive market experience.
He said that execution quality and commitment standards remain key priorities for the company, added that PLDG Development currently manages an investment portfolio worth nearly EGP 8bn and aims to expand it to EGP 30bn by the end of 2027.
Mady added that the company is also targeting contracted sales worth EGP 3bn by the end of 2026, supported by its focus on delivering differentiated real estate products and flexible payment systems tailored to customer needs.
He affirmed that the company is targeting expansion in the North Coast and Red Sea regions during the coming phase, alongside its continued growth in West Cairo.
He noted that PLDG Development’s vision goes beyond real estate development, as the company seeks to build integrated communities that provide real value to clients while meeting standards of trust and sustainability.
Mady added that PLDG Development has built a solid position in real estate market over the past years through the development and delivery of multiple residential projects, backed by hands-on experience that dates back to 2009.
PLDG Development’s chairman explained that 2014 marked the company’s real starting point in establishing a strong track record in real estate development, beginning with the construction of dozens of residential buildings across Cairo and Giza, before expanding into 6th of October City and delivering nearly 80 projects over several years.
The company later launched its first fully integrated residential development in the Green Belt area, which was completed and delivered within a record period.
Gamal Ghoneim, Chief Commercial Officer (CCO) at PLDG Development, said that the company’s sales and expansion strategy is based on a detailed understanding of customer needs and real estate market dynamics.
He added that this approach has contributed to strong growth rates in recent periods, adding that the New October View and White Residence projects represent a qualitative shift in the company’s portfolio in terms of location, planning, and integrated services.
Ghoneim noted that the company focuses on delivering real estate products that offer genuine investment value to clients, whether through selecting strategic locations or partnering with major engineering and consultancy firms, in addition to offering flexible payment plans tailored to different customer segments. This enhances the competitiveness of the company’s projects in Egyptian market.
He highlighted that the New October View project is one of PLDG Development’s flagship developments, spanning around 25 feddans directly on Ouyoun El Wahat Road near the West Cairo Monorail station.
The project comprises approximately 1,560 residential units, with sizes ranging from 45 to 130 sqm. It also features a fully integrated range of amenities, including a commercial mall, sports club, school, recreational areas, water features, and a mosque, creating a comprehensive residential community that caters to different customer segments.
For his part, Hosny El Hamzawy, Head of Marketing at PLDG Development, stated that the company adopts an integrated marketing strategy focused on building long-term relationships with clients. This is achieved by offering projects with strong competitive advantages, combining prime locations, smart urban planning, and high construction quality, alongside delivering a complete living experience that aligns with the evolving demands of real estate market.
El Hamzawy explained that PLDG Development plans to strengthen its market presence in the coming period through innovative marketing strategies based on digital transformation and direct engagement with clients and real estate marketing companies. This approach aims to broaden the company’s customer base and support its sales and expansion objectives.
Dr. Tamer Abdel Aziz, Chairman of PDG, stated that the partnership with PLDG Development on the New October View project reflects a clear development-driven vision, noted that the project is characterized by strong fundamentals in terms of planning, location, and services, positioning it as one of the promising developments in New October city.
He added that PDG has extensive experience in designing and managing a wide range of urban projects in Egypt, stressing that its cooperation with PLDG Development is a valuable addition to its portfolio. This is particularly significant given the project’s strategic location directly on El Wahat Road, near key axes and major development zones in West Cairo.
He added that the project presents strong opportunities to deliver a fully integrated urban experience based on smart planning and efficient use of space, in line with the rapid development taking place in New October City, which is considered one of the most promising areas in Egypt’s real estate market.
Dr. Abdel Aziz Amin, Chairman of Dreams Consulting Engineering, stated that the White Residence project in Sheikh Zayed aims to offer a modern residential experience inspired by the latest architectural trends.
He also noted that the project enjoys a prime location in one of the most highly demanded areas in real estate market.
For his part, Eng. Khaled El-Hegazy, Project Manager at ACE Moharram.Bakhoum, said that the cooperation on the New October View project focuses on applying the highest standards of quality and structural safety to ensure the delivery of a fully integrated development that keeps pace with the ongoing urban expansion in west Cairo.
El-Hegazy added that the company is committed to leveraging its extensive experience in urban developments to ensure a project delivered with high engineering efficiency and sustainability standards, disclosed that New October View has strong fundamentals that position it as one of the key developments in New October City.
