In another memorable evening that blended art, tourism, and hospitality, SUNRISE Resorts & Cruises hosted a dazzling live concert by superstar Ahmed Saad at Tal Avenue in Sharm El-Sheikh. The performance attracted a crowd of nearly 2,000 attendees, including 500 VIP guests, with complimentary access extended to SUNRISE residents and additional tickets made available to city visitors.
Ahmed Saad, who stayed at the luxurious White Hills Resort—located directly opposite Tal Avenue—praised the property for its world-class design and services. Expressing his admiration, the artist highlighted the resort as “an amazing destination that not only welcomes Egyptians but also attracts tourists from all over the world.” He shared his appreciation for the warm hospitality and added that White Hills has left a lasting impression on him.
SUNRISE Resorts & Cruises emphasized that hosting such large-scale events reflects the group’s continued commitment to enriching its guests’ experiences beyond luxury accommodation. Alongside premier hospitality, SUNRISE ensures that world-class entertainment and live performances are part of its identity, reinforcing Sharm El-Sheikh as a hub for culture, art, and tourism.
The event’s success once again underlined SUNRISE’s dedication to bringing global and regional stars to Egypt, delivering exceptional experiences that combine vacation luxury with unforgettable moments of music and celebration.
